Customer Success changed fast over the past fifteen years. The role moved from a small support extension to a core part of revenue growth. Each stage shaped how teams work, what leaders expect, and how customers judge value. Early 2010s: Retention Becomes a Priority SaaS companies pushed monthly and annual subscriptions. Leaders needed lower churn to stay competitive. Customer Success teams formed to reduce cancellations and guide new users. Common traits during this period F

The days of relying on spreadsheets, scattered notes, and manual check-ins to manage client relationships are numbered. Over the past few...

Client success isn’t just about software, metrics, or account renewals. It’s also about people connecting with people—sharing ideas,...

Artificial Intelligence is transforming how client success teams operate, engage, and grow customer relationships. From automating...